Ister-Granum EGTC
project
LOCAL PRODUCT TRADEMARK WITHOUT BORDERS
Information
Source
Agricultural and Rural Development Agency (HU)
Budget
Total budget: 18 372 648 Ft
EGTC’s share of budget: 13 412 033 Ft
Project partners
–
Time of implementation
2014
Share
Within the framework of the project a complete database of local producers in the municipalities in the area will be created. By a producer campaign and personal interviews, we map the opportunities and needs in the region. We aim to expand the legal knowledge of producers with trainings, and we plan on providing them with useful information in the field of marketing as well. We will organise two workshops in order to involve local governments, exchange experience and efficiently support the project. In order to attract the interest of local residents and assess their needs, we plan to organise two cultural events – bringing together producers and buyers – as “family-friendly” events, providing activities for children as well. A local product network trademark will be established in both countries. Furthermore, the image of the trademark programme will be designed and a communication strategy will be developed as well.