DEVELOPMENT STRATEGIES IN THE ISTER-GRANUM EUROREGION WITH AN EMPHASIS ON TOURISM
The tourism of the Ister- Granum Euro region is quite remarkable, since it presents a significant part of the Hungarian-Slovakian tourism industry. The potentials of the region are not exploited fully, therefore, the marketing activity and marketing communication needs to be improved, in order to create a unified image.
It is important to stress the importance of working out collaboration, network service and thematic packages. Health tourism, wellness programs, cultural tourism, village tourism and wine tourism bring development and they can create workplaces for people who live there. The strength and power of the Euro region depends on the national representation. Defining and accomplishing common aims will make the Euro region stronger economically.
The main aim of the co-operation is achieving regional improvement with donations from Europe. The border does not prevent any more the joining of the regions. That is why there are several Euro regions created in the area.