The diversity of cultural heritage assets, from museums to buildings, archaeological sites, archives, cultural itineraries and events, is a cornerstone in European identity and a catalyst for social inclusion. It also plays a specific role in achieving the Europe 2020 strategy goals for a smart, sustainable and inclusive growth, given its relevance not only in culture, but also in social and economic development, cohesion, education, tourism and innovation. However, pressure applied by visitors and residents means that heritage professionals, institutions and stakeholders face growing challenges to keep cultural assets and the territory around them protected, enhanced and, at the same time, accessible to all.