Mura Region EGTC

The aim of the shared marketing strategy is to ensure the target-oriented development of the key products of the region and to construct the tourism image of the region. In addition, the strategy provides a base to create a successful tourism marketing campaign, which could increase the publicity of the region and also the number of tourists visiting the destination area. High quality, responsible and sustainable tourism product development in the region, and at the same time, determining the leading tourism products of the region, on which the strategy can be based; establishing the tourism image and regional brand of the region; the professional and market oriented promotion of the tourism of the region are also part of the strategy.